SEO
Schema.org Generator
Create structured data according to schema.org as JSON-LD – for an organization, business, person, website, article, product, FAQ, breadcrumbs, event or recipe. The tool knows Google’s required fields and checks your input.
- Runs entirely in your browser
- No data upload
- No sign-up
- Free
What does the page describe?
Details
* Required by Google · recommended improves the chances of a rich snippet
JSON-LD
Insert into the <head> or at the end of the <body> of the page. Then check with Google’s test:
Check
Guide
How it works
- Choose a type
Select what the page describes – for example your company on the home page, a product on the product page or a recipe on the recipe page.
- Fill in the details
Google needs at least the fields marked with an asterisk; “recommended” increases the chance of a rich snippet. “Example” shows you what it can look like.
- Mind the check
On the right you see instantly what is still missing or wrong – such as an incomplete URL or an end date before the start.
- Implement and test
Copy the code and insert it into the page. Then check with Google’s Rich Results Test whether Google recognizes the data.
FAQ
Frequently asked questions
What is structured data?
Additional information in the HTML that tells search engines exactly what it is about: that a number is a price, a date is the start of an event or a text is an ingredient. Google uses it for enhanced search results – with stars, prices, dates or images.
Why JSON-LD?
JSON-LD is the format recommended by Google: the data sits in its own script block and does not have to be woven into the visible HTML code. That is clear and easy to maintain.
Am I guaranteed to get a rich snippet?
No. Structured data makes rich snippets possible, but Google decides itself whether to show them. It is important that the information is complete and matches exactly what is visible on the page.
May I simply enter ratings?
Only genuine ratings that are also visible on the page. Made-up or hidden ratings violate Google’s guidelines and can lead to a manual action.
Can I use several types on one page?
Yes. Common, for example, is Organization or WebSite on the home page plus BreadcrumbList on all subpages. Simply insert several script blocks – one per type.
Is my data stored?
No. The code is created in your browser; nothing is sent to the server.